Projects

 
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Union BOARDWALK 2020

Worked with team at Union Station on Union Boardwalk—Presented by TD. Our annual summer market was cancelled due to COVID-19. Union Boardwalk presented by TD was created to animate this beautiful public space with art to inspire connection and instill a sense of gratitude.  Arts and culture play an important role in our community and we are proud to present the “The Universe Within” showcasing interdisciplinary Toronto artist Javid Jah, whose practice is inspired by how we can experience traditional interpretations of cosmology through sacred geometry.

Worked with PR:

  • +22M Impressions for the event

  • Globe & Mail Advertisement

Worked on development of branding of the entire event including: onsite, in station, digital (social + microsite), and advertising.

UNION HOLIDY 2019 + 2020

Worked with the team at Union to create an impressive holiday experience outside the station with the largest FREE skating rink in the city of Toronto in 2019. In 2020, due to the COVID-19 pandemic, our team pivoted from the ice rink plans to create a passive walkthrough experience that is static and not meant to induce crowds. In both 2019 and 2020, I worked with the 20+ retailers at the station to create a holiday gift guide and create social media contest. Worked as the relationship manager with key sponsor (TD Bank).

Celebrate the holidays at the gateway to Toronto.

Worked with PR:

  • +32M Impressions in 2020

  • +150M Impressions in 2019

Worked on development of branding of the entire event including: onsite, in station, digital (social + website development), and advertising.

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UNION SUMMER 2019, 2018, and 2016

I worked with the team at Union on a food market. Union Summer - Presented by TD is the annual summer market that brings together Toronto's top chefs, musicians, film screenings and live performances to the plaza. Worked as the relationship manager with key sponsor (TD Bank).

Worked with PR:

  • +86M Impressions in 2019

    • +13.7M Impressions in 2018 and +75.6M in 2016

  • Launch event for media/influencers to kick-off the opening in an exciting way with 64 influencers + 114 social posts with estimated reach of 3M Impressions.

Worked on development of branding of the entire event including: onsite, in station, digital (social + microsite), and advertising.